Case Study  – Kaiko Fidgets

How a site refresh increased Kaiko Fidgets revenue by 1153% Amid COVID-19

Before Covid-19, market stalls and conferences were Kaiko Fidgets main focus. Find out how we helped this Aussie company take its face-to-face selling platform online, increasing its revenue by 1153%.



Kaiko Fidgets is a family-based business located in Melbourne, Australia, and is co-founded by 13-year-old Kai, who is both on the spectrum and is dyslexic. Their story begins in 2017 when Kai found himself in need of a fidget to help him focus. Kai found there was very little available except the standard spinners, so started making his own fidgets. Within a very short time, people were asking Kai where he got his creations. With the help of his mum Jo, who’s an Occupational Therapist, Kai has now created designs to suit a wide range of needs. 

Today, Kaiko Fidgets specialise in a range of discrete and noiseless fidgets, for both adults & kids to assist with mental health, anxiety & focus. Their diverse range of fidgets, hand rollers and spikies help to reduce picking and harm, rhythmic stimming, and provide soft soothing. Kiako Fidgets offer an extensive range of sensory products by carefully sourcing and selecting complementary merchandise to their Australian made fidgets.

The challenge: find another source of income – quickly

The small business rapidly grew and Kai’s parents quit their jobs to help Kai with the rising demand for their products. Pre COVID-19, the primary source of sales was markets and conferences with a small number of online sales.  As lockdowns came into place across Australia, all markets and conferences were cancelled. Kaiko Fidgets faced their biggest challenge, finding another platform to sell their products on.

The co-owner, Jo with limited knowledge of online sales, originally built their Shopify store. Jo said she was embarrassed to tell people about her store but didn’t know what to do to improve it or who to trust.

With their previous website not up for the challenge, they turned to I Will Build Agency for help.  In June 2020 Kaiko Fidgets engaged I Will Build Agency to rebuild and relaunch its website and engaged their services as an eCommerce manager.

The solution: create a robust platform to future-proof their business

Kaiko Fidgets was rebuilt on the Shopify Platform, with branding consistent across the site. Kaiko Fidgets had quite a large email list but had never sent out any emails, as they didn’t know what to do with the list. 

We helped Kaiko unlock one of their most valuable business assets. Before launch, we set up a robust email flow and series using Klaviyo along with a template to send out regular emails.

Reviews were extremely important for Kaiko Fidgets. As a way of building trust, reviews are an excellent way to confirm product quality and  After examining a range of options, we chose Loox. Loox provides an automated email system that allows customers to upload photos of their products and leave reviews. 

The new site was launched on July 11th, Kai’s 14th birthday with an email campaign going out as well as Instagram and Facebook posts. The result was a 325% increase in sales in just that first month. 


Faced with a potentially catastrophic situation, Kaiko Fidgets decided to take the opportunity to pivot their business and they have not looked back.

Three months after the site relaunch:

  • Online revenue has increased to over 1153% and continues to grow month on month
  • Engaging email flows and campaigns have helped generate an additional 12% of the overall revenue
  • The conversion rate on-site increased from 4.08% to 5.56%
  • Average order value increased by 71%
  • Retarget marketing commenced and saw a ROI of 481%
  • A Media Release to a major online platform saw what they previously did in 1 month, achieve in 1 day
  • Influencers have been bought on to now promote products
  • Wholesale options (B2B) was introduced with the new launch and currently match online sales

Discussing the impact of I Will Build’s innovation including e-commerce management on Kaiko Fidgts, Jo Seymon, co-owner summed it up by saying:

“We were blown away with the results and could not have achieved this without Lisa & Will”Graphical user interface, text, application, email

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What is next for Kaiko Fidgets?

With amazing growth results in a short period, Kaiko Fidgets have had to re-evaluate their systems and processes so they can sustain their growth. They have now employed additional staff to assist with packaging and let Jo and Kai focus on the business.  

As Kiako Fidgets look to expand internationally, the brand recognised a need to increase their awareness. They are now working with I Will Build to coordinate and start marketing across both Facebook and on Google.  We look forward to watching their business grow and expand further internationally.

Grow your e-commerce business with I Will Build Agency

As a wholistic e-commerce agency, we understand the requirements of both new and established businesses. We can offer not only new builds, website refreshes but can also maintain your store. In addition, we offer a range of marketing solutions including email marketing and search engine optimisation.

To find out how we can help your business, please contact our team and let’s have a chat.